The Windows 95 logo had stood the test of time, and was merely slightly revised and updated for Windows 98. Whereas Windows had previously been a predominately business-oriented product, the new Windows 95 was Microsoft’s first major attempt at targeting the home computing market.
This projects a softer, less serious attitude. The first thing you may notice is the switch from Serif to Sans-serif font aesthetics in 1995. The high-profile launch of Windows 1995 another five years down the line marked a significant leap in technological advancement, with a further jump in design and GUI. With five colours now in use, the new Windows logo was a much brighter standard-bearer for its operating system. Windows 3 was the first successful rival to Apple's Macintosh and the Commodore Amiga.Īs graphics technology had improved, with Windows now supporting sixteen colours, the logo was redesigned.
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It certainly seems as though design trends have gone full circle.įive years on from the launch of Windows saw the next major release and logo change.
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Interestingly, the original Windows logo bears a striking resemblance to the latest Windows 8 / Windows 10 logos and colours. You could say that Microsoft's new windows-based operating system was the synergy of graphics and computing. The logo has been a strategic centrepiece in this rivalry.ĭeveloped by Bill Gates himself, the original Windows OS was a successor to the text based MS-DOS introduced by his company Microsoft in 1981. One thing is for sure: branding, marketing and PR have played a key part in the war of the desktop. Microsoft had started to lose traction with the young, cool, consumer tech crowd.īut Microsoft has managed to rejuvenate its perception, retaining its B2B following but also reinventing itself for a new audience of consumers. Over the past few years, the fast, dynamic Apple has been creeping in. To celebrate, let’s take a look at the evolution of the Microsoft logo through the ages. With it comes a new logo brand and personality. Windows 10 is the latest in three decades of iterations of the world’s most popular operating system. Today is the launch of Microsoft Windows 10.
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